As part of the animation course we created an animation that could be used as a call to action for an Open University course, or the OU as a whole. It included using coding within the animation and using layers from an image made in Illustrator.
I think the final design is effective, using the bounce effect works well to introduce the landmarks and the background to the sign up image. I think that the wiggle for the tutor as well as for the sign up button means it remains a moving image even after the elements have all been revealed, meaning it remains more eye-catching than a stationary image.